Working Together. Launching Success.

 

“As a consultant, Jennifer LeBlanc, principal of ThinkResults Marketing, brings experience in all aspects of the marketing communications function from advertising to collateral to overall marketing strategy. Her proactive advice and ability to execute makes her an essential member of the Nektar marketing team.”

 

—Mona Chadha
Associate Director,
Marketing, Nektar Therapeutics

 

 

 

 

 

Increasing Hits by 80%

 

Nektar logo

 

Jennifer LeBlanc has worked with Nektar as an employee and as the principal of ThinkResults Marketing, providing brand development services.

Marketing and Branding Work

Challenge

Following a change in corporate strategy to move beyond pulmonary drug delivery, Inhale Therapeutic Systems needed to re-name and re-brand itself for continued growth.

Action

ThinkResults Marketing developed and implemented a comprehensive CEO communications plan. The plan included monthly emailed communications, quarterly company meetings, and an annual management team meeting. ThinkResults Marketing also provided ad hoc communications counsel on strategic initiatives.

Nektar websiteResults

An employee survey implemented after the execution of the plan indicated that the CEO communications were meeting the needs of most employees. The survey also indicated the communications were having a positive impact on several measures of strategic business importance, such as employee understanding of company strategy and employee retention.

 

 

 

Executive Communications Work

Challenge

Following the re-branding, Nektar continued to experience significant changes as it grew quickly and became a product-focused drug delivery company. Employee feedback indicated that the CEO needed a more effective way of communicating with employees at its three worldwide locations, in order to successfully enable change management.

Action

ThinkResults Marketing developed a comprehensive communications plan for the CEO and continues to implement this plan. The plan includes monthly emailed communications, quarterly company meetings, and an annual management team meeting. ThinkResults Marketing also provides ad hoc communications counsel on strategic initiatives.

Results

A recent employee survey indicated that the CEO communications were meeting the needs of most employees. The survey also indicated the communications were having a positive impact on several measures of strategic business importance, such as employee understanding of company strategy and employee retention.

 

ThinkResults Marketing develops great brands that deliver long-term financial results for our clients. Contact us to discuss how we can help you achieve results for your brand.