Quadrupling the Number of Incoming Leads
Challenge
Hara, an emerging environmental and energy management software company, needed to launch the company in less than eight weeks. The market was exploding and Hara needed to make a strong and fast debut. The launch was to include a complete brand development package, a new visual corporate identity, an extensive website, collateral, and more—all within a complete and detailed launch plan. Execution had to be flawless in order to make the very aggressive timeline.
Action
Hara hired ThinkResults Marketing to manage the successful execution within the timeline prescribed. ThinkResults Marketing quickly completed the following projects to support Hara’s very successful launch:
- Corporate identity, including revised logo, color palette, business cards, stationery, a PowerPoint template, and environmentally friendly printing
- A Flash asset for the home page
- A movie explaining the business imperative of environmental and energy management software
- A complete website, including all design and content development
- A corporate overview presentation
- Corporate overview (4-page PDF)
- Set up of process for email marketing
- Search engine marketing to coincide with launch
Results
In the first quarter following launch, Hara quadrupled the number of incoming leads, partially due to the strong brand and online presence we developed. Sixteen months after launch, Hara operated in over 90 countries.
ThinkResults Marketing develops great brands that deliver long-term financial results for our clients. Contact us to discuss how we can help you achieve results for your brand.