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Challenge
Following a change in corporate strategy to move beyond pulmonary drug delivery, Inhale Therapeutic Systems needed to re-name and re-brand itself for continued growth.
Action
As associate director of marketing, Jennifer LeBlanc, led the implementation of the name change and the integrated re-branding campaign.
Results
Nine months following the external launch of the new name, Nektar enjoyed very high brand awareness, with 54% unaided awareness among its customers. The new Nektar website increased the number of hits by 80% within the first month, compared to the old Inhale site.
Learn more about the work ThinkResults Marketing has done with Nektar in the area of executive communications.
ThinkResults Marketing develops great brands that deliver long-term financial results for our clients. Call us to discuss how we can help you achieve results for your brand.
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More Success Stories |
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PeopleSoft
TomorrowNow, subsidiary of SAP
Pacific BioDevelopment
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“As a consultant, Jennifer LeBlanc, principal of ThinkResults Marketing, brings experience in all aspects of the marketing communications function from advertising to collateral to overall marketing strategy. Her proactive advice and ability to execute makes her an essential member of the Nektar marketing team.”
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— Mona Chadha
Associate Director,
Marketing, Nektar Therapeutics
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