|
Client Challenge
Following the re-branding, Nektar continued to experience significant changes as it grew quickly and became a product-focused drug delivery company. Employee feedback indicated that the CEO needed a more effective way of communicating with employees at its three worldwide locations, in order to successfully enable change management.
ThinkResults Marketing Action
ThinkResults Marketing developed a comprehensive communications plan for the CEO and continues to implement this plan. The plan includes monthly emailed communications, quarterly company meetings, and an annual management team meeting. ThinkResults Marketing also provides ad hoc communications counsel on strategic initiatives.
Client Results
A recent employee survey indicated that the CEO communications were meeting the needs of most employees. The survey also indicated the communications were having a positive impact on several measures of strategic business importance, such as employee understanding of company strategy and employee retention.
Learn more about the marketing and branding work done with Nektar.
ThinkResults Marketing develops great brands that deliver long-term financial results. Call us to discuss how we can help you achieve results for your brand.
|
|
|
|
More Success Stories |
 |
|
|
PeopleSoft
TomorrowNow, subsidiary of SAP
Pacific BioDevelopment
|
|
|
|
“I know I can count on Jennifer LeBlanc, principal of ThinkResults Marketing, to provide excellent executive communications services to myself and to my executive committee. No matter what happens, she’s there, making sure everything gets done right.”
|
|
— Ajit Gill, Former CEO and President, Nektar Therapeutics
|
|
